Anthropologie prides itself on the creative décor of each individual store. Each of its 120 stores scattered across the United States are situated in architecturally diverse buildings and exhibit continually evolving and innovative window displays.
In 2007, the New York City store on Fifth Avenue exuded a Princess and the Pea atmosphere as it stacked its colorfully patterned bedding into a haphazard tower of comfort. While in 2007 the New York’s Rockafeller Center store surrounded a yellow sundress with partially filled plastic bags accentuated by green leaf cutouts. The Anthropologie theme? Self-sustainability.
Now this lifestyle opus with an emphasis on exploration and creativity is beginning its expansion into Europe, with London as the gateway.
Although Anthropolgie sells in over 150 location across the States and online, the company continually strives to maintain an individual identity. The largest purveyor of decorative antiques and found objects in the United States, this ethos is seen in their choice of buildings for their UK sites. Two architecturally distinct buildings: a grand and beautiful old building on Regent Street and the historical Antiquarius building on King’s Road.
Reflecting the chequered past of the King’s Road Antiquarius building, Anthopologie plans to recreate the grand hall that once served as a gentlemen's club and pool hall. As well as preserving the history of the sites, the two stores will also represent the local London environment by “incorporating reclaimed materials and featuring work by local artists and artisans.”
While the company has chosen two grand old buildings and ensures the preservation of London culture, what is really exciting are the immersive windows and interiors that will be unveiled in September. Like their U.S. predecessors, we can expect to see the creation of another world for each store.
If you'd like to be part of this creation and are an artist, design or maker with great ideas and making know-how, jump into the jotta marketplace to read more about the roles of Display Co-ordinator.