Tuesday, 14 July 2009

Swanfield on Tour

Imagine a one-stop shop for everything you love about London- its fashion designers, its art, its music… and its food. Swanfield, East London’s favourite Pop-Up Boutique is going on tour and jotta are joining them for the ride.

The best things in London at the moment are transient; blink and you’ll miss the pop-up shops and galleries taking temporary residence in the most unlikely places. jotta are once again bringing you to the cusp of the next big thing- a travelling department store full of local designers, artists, musicians and bakers all under one roof.

From mid-July to September Swanfield will be taking up residence amongst the cobbled streets of Newburgh Quarter in Soho, in a creative hub of activity.

The space will be overflowing with new designs from a flock of young London independants fashion and jewellery designers (many of whom are jotta members), in the Swanfield wardrobe where new and vintage fashion sits alongside jewellery and accessories from labels including Mine, Cecilia Hammarborg, Milena, Ava Dollskull, Maaike Mekking, Max & Che, Karin Andreasson, Bunnies Forever, Luladot, and Stansfield for men.

Hungry after all that shopping? Cozy up in a comfy corner and sample the homemade delights that Lily Vanilli has produced including her legendary bespoke cupcake service.

After helping to curate artists in the original Swanfield pop-up in east London, which ran from last Christmas to this Spring, jotta are chuffed to be joing Swanfield collective again to showcasing a stunning trio of upcoming female artists; Fanny Bostrom, Maureen Gubia and Katy Smail.

For the launch Swanfield and jotta will be hosting the debut London exhibition of work by acclaimed New York artist Fanny Bostrom. Fanny's dark, dreamy paintings and whimsical papercuts have been curated into galleries for solo shows in New York and Stockholm.

Read Fanny's blog stream on jotta, for which the New York based Swede tirelessly updates us on amazing artists she encounters on her travels, and see more of Fanny’s own work here

To see more of Maureen’s work click here

To see more of Katy’s work click here

If you thought the fun stopped there, guess again, as late nights on Thursdays will see Swanfield host a selection of eclectic musical acts, events and performances from the likes of Johnny Flynn, Oh Ruin, Serafina Steer, Josh Weller and more.

Official Launch Date & Party:
Tuesday July 21st
Lily Vanilli Cake Party & Press Day:
Thursday August 6th

For more info on the Swanfield gang click here

By Stephanie Grace

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